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Public Relations |
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Overview of the Program:
The
Public Relations major is an interdisciplinary program designed to
prepare students for a wide range of jobs and careers. Students
interested in a public relations career should also consider work in
marketing, advertising, human relations. Students should also take
advantage of extracurricular and
co-curricular activities that offer the chance
to put theory into practice.
Career Opportunities:
Public relations practitioners are skilled creators and managers.
Duties will range from the every-day to the unusual, and typically
combine an ability to juggle numerous tasks with an attention to
detail. Public relations officers deal with a variety of internal
and external publics, and often become the keeper of an
organization’s image. Work in a public relations agency is normally
very competitive, but opportunities exist in organizations of all
size. Specific jobs include:
• Copy Writer • Events Planner • Multimedia
Producer
• Press
Aide • Speech Writer • Publications Director
• Media Buyer • Editorial Assistant •
Spokesperson
• Web
Designer
Required Courses for the Public Relations
Major:
The following are all 3-semester-hour courses,
except as noted:
BUSI 307 Principles of Marketing
BUSI 367 Advertising
COMM 261 Mass Media and Modern Society
COMM 339 Persuasion
COMM 363 Media and Public Relations Writing
COMM 367 Layout and Design (4 semester hours)
ECON 200 Principles of Economics (4 semester
hours)
MATH
106 Elementary Statistics
PUBR 341 Public Relations
PUBR 491 Public Relations Cases
PUBR 493 Internship
One of the following two courses:
BUSI 315 Negotiations
BUSI 335 Human Resources
Electives:
Students are encouraged to
meet with the program coordinator to discuss areas of interest.
Often students can major in a second area, or can develop specific
areas of expertise. Courses in psychology and sociology are
generally useful, as is a familiarity with the various forms of
communication technology (e.g., video, Internet, multimedia, print).
Students interested
in writing/public presentation should consider the following
courses:
COMM 233 Advanced Public Speaking
COMM 235 Small Group Communication
COMM 333 Organizational Communication
ENGL 210 Creative Writing
ENGL 301 Advanced Composition
ENGL 310 Advanced Creative Writing
Students interested in
print/digital imaging should consider the following courses:
ARTD 211 Design
ARTD 236 Photography
ARTD 345 Graphic Design I
ARTD 445 Graphic Design II
THEA 376 Theatre Performance
Students interested in
gaining additional knowledge in business should consider the
following courses:
BUSI 105 The Evolution of Commerce
BUSI 305 Administration and Organization |
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IMPORTANT DATES |
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March 7
Spring Break Begins
May 8
Finals Begin
May 17
Commencement |
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