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The Public Relations major is an interdisciplinary program
designed to prepare students for a wide range of jobs and careers.
Public Relations practitioners are skilled creators and
managers. Duties will range from the everyday (press releases, ongoing publications,
newsletters) to the unusual (a visit from the CEO, the opening of a new plant, the annual
stockholders meetings).
Public Relations combines an ability to juggle numerous tasks
with attention to detail. Often the hours are long, but the rewards can be substantial.
Creativity and grace under pressure are some of the prerequisites for the job.
Public Relations means being a trusted advisor to top
management and a strategic planner. PR officers deal with a variety of internal and external
publics of an organization's image.
Hands on Experience
- Internships are highly encouraged for all Public Relations
majors.
- Majors and non-majors can utilize the campus radio station
(WMCR) and the campus television station (WMCTV)
- Substantial in class writing and discussion
Off-Campus Programs
Many public relations majors may profit from the ACM Chicago Urban Studies program. The
internship opportunities in Chicago are excellent, giving the students the chance to work in
major corporate or media settings. The Chicago Program in the Arts may be similarly used by a
number of our majors.
Career Opportunities
Monmouth College students who pursue a major in Public Relations have a very bright future
in the workforce. Some of the possibilities include: Copy Writer, Press Aide, Media Buyer,
Graphic Designer, Web Designer, Events Planner, Speech Writer, Editorial Assistant, Multimedia
Producer, Publications Director and Spokesperson.
Public Relations Major
Course requirements (All are 3 SH except as noted, see specific departments for complete
course descriptions):
BUSI 307 Principles of Marketing
BUSI 315 Negotiations; or BUSI 335 Human Resources
BUSI 367 Advertising
CATA 261 Mass Media and Modern Society
CATA 265 Writing for the Electronic Media
CATA 339 Persuasion
PUBR 341 Public Relations
CATA 365 Media Production (4 SH)
CATA 491 Freedom of Expression & Comm. Ethics
PUBR 493 Internship
ECON 200 Principles of Economics (4 SH)
MATH 106 Elementary Statistics
Public Relations Minor
Given the broad nature of the Public Relations area, no minor is offered.
Electives
Students are encouraged to meet with the Program Coordinator to discuss areas of interest.
Often students can major in a second area, or can develop specific areas of expertise. Courses
in Psychology and Sociology are generally useful, as is a familiarity with the various forms
of communication technology (e.g., video, Internet, multimedia, print). Students interested in
Writing/Public Presentation should consider the following courses:
CATA 233 Advanced Public Speaking
CATA 235 Small Group Communication
CATA 333 Organizational Communication
ENGL 210 Creative Writing
ENGL 301 Advanced Composition
ENGL 310 Advanced Creative Writing
Students interested in Print/Digital Imaging should consider
the following courses:
ARTD 211 Design
ARTD 236 Photography
ARTD 345 Graphic Design I
ARTD 445 Graphic Design II
CATA 375 Scenery and Lighting Design
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